How to Host a Profitable National Margarita Day Event

Let’s get the party started!  The first step is to get the word out to all your loyal and future customers that you’re the place to be for Margarita Day! The final steps: enjoy your loyal and new customers and pour big profits into your business.

Get the Excitement Started

Two words, and they are social and media. Start an event social media campaign. Plan it out and make it festive. Your first social media post about your Margarita Day celebration could feature a mouth-watering picture of your very photogenic main attraction.  A refreshing image of your signature Margarita in a classic Margarita glass will hit the senses, especially if you add a sweet deal to the picture.

Maximize Results from Your Social Campaign

Let’s start with timing. Posting social media updates, promos, and teasers 2-3 times per week leading up to your event has proven very effective.  For most restaurants, the best times to post on social media are around 10 am and around 3 pm, but stay true to what you know about your customers. Keep the excitement fresh and on their minds.  As far as content, mix it up and keep it fun. Encourage engagement and sharing with a challenge or contest along the way.

Keep the Margarita Celebration front and center. Match your social campaign with posters and flyers in your restaurant or bar and ensure the entire team generates excitement in their customer engagements. Be sure to extend personal invites to your loyal customers.

Create Cravings with Margarita-Inspired Food

Are you serving specials on appetizers, chips and salsa, guacamole, fajitas, nachos? If you’re offering up some perfect margarita food pairings, be sure to get the word out. Who can resist a refreshing margarita with chips and salsa? Create the cravings through your social media campaign, by word of mouth, in your restaurant or bar, and wherever you can.

Don’t leave out your regular and signature menu items. Regarding menu items and drinks, remember that special events present great opportunities to introduce new menu items and offerings, remind your guests about your signature favorites, and introduce new customers to what you offer. It’s also a great time to upsell softly. For example, a great way to upsell when serving Margaritas is to ask if they would like their Margarita with Patron, Cuervo, or the house tequila.

Pay Attention to Presentation and Takeaways.

Create an authentic festive event that will make an impression on your guests and all their social media friends who see the pictures and posts they create. You may want to consider branded giveaways for the night that you could send home with your customers, like a festive branded cup that served up the delicious margaritas they enjoyed at your place.

Unleash your culinary and event creativity and make it a fun and memorable night for your customers and a profitable night for you.